At a recent Critical Animal Studies conference at Brock University, many of those in attendance were exposed to their own strategic ignorance: the unmarked and nonconsiered (to them) implications of words and discourse used. One of these was the term ‘standpoint’, a reference to Donna Haraway (and others) insightful standpoint theory. In seeking to address this, a term I have used in the past seems much more apt: situatedness. In much the same vein, the term widely used by Gary L. Francione and others, ‘moral schizophrenia’, has implications that are unmarked and nonconsiered by those who are …